Heineken is changing things up a bit and trying to grasp a larger part of the market by getting James Bond to sip a Heineken instead of his trademark martini… well, at least once in the latest Bond film due out next fall. They are also  running some new advertising for Newcastle and Amstel Light, while also pushing a new mexican beer called Indio.

One other major change coming to the green bottle brew is a new shape. The short, stubby bottle will be swapped out for a long-neck version in the coming year or so.

You can read all about this and how they are going promote Tecate by using spanish ads on English tv channels. reading the full article in Adage. Here is the link HEINEKEN STORY.

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